Jurnal Abdimas Multidisiplin

Pengembangan Dawung Farm Penghasil Susu Kambing Etawa

Devinanda Nurazizah — 2024-09-25

Desa Temon di Kecamatan Sawoo, Kabupaten Ponorogo, Provinsi Jawa Timur, merupakan kawasan dengan struktur ekonomi yang dominan pada sektor pertanian dan peternakan. Meskipun memiliki populasi besar dan kegiatan utama berupa bercocok tanam serta beternak, potensi susu kambing Etawa sebagai komoditas bernilai ekonomis masih belum dimanfaatkan secara optimal. Penelitian ini menggunakan metode kualitatif dengan wawancara mendalam dan observasi langsung di Dawung Farm, Dusun Mlokolegi, untuk memahami tantangan dan peluang dalam pengembangan peternakan kambing Etawa. Temuan menunjukkan bahwa susu kambing Etawa memiliki kandungan nutrisi superior dan manfaat kesehatan yang signifikan dibandingkan susu sapi, namun pemanfaatannya terbatas oleh pengetahuan yang kurang dan fasilitas yang minim. Tim pengabdi dari Universitas Muhammadiyah Ponorogo melihat kondisi tersebut kemudian berperan secara aktif dalam melakukan identifikasi solusi dengan melakukan edukasi, pelatihan, serta pembuatan NIB dan logo untuk produk susu kambing Etawa. Upaya ini bertujuan untuk memaksimalkan potensi ekonomi dari susu kambing Etawa, meningkatkan kesejahteraan ekonomi masyarakat lokal, dan mempromosikan produk ke pasar yang lebih luas. Dengan mengatasi kendala yang ada, diharapkan desa ini dapat meraih manfaat ekonomi yang lebih besar dan memperbaiki kualitas hidup secara berkelanjutan.

Peningkatan Ketrampilan Warga Dukuh Temon Desa Pagerukir: Pembuatan Pestisida Organik berbahan dasar Tembakau

Alvina Tirtaya Mayang Zizenda — 2024-09-25

Palawija production in Pagerukir Village often experiences crop failure caused by various pests and diseases. On the other hand, tobacco farmers have difficulty buying pesticides due to the access to the place of purchase which is far away. There is a need for pesticides that are easily produced in Pagerukir Village. This program aims to improve the skills of partners regarding the production of tobacco-based organic pesticides as an effort to overcome tobacco pests and diseases that cause crop failure. The partners of this program are tobacco farmers in Dukuh Temon, Pagerukir Village with 20 participants consisting of male and female farmers. The method of the program was to present and practice the production of tobacco-based organic pesticides. The results of the program showed that with the activities carried out, there was a change from not having skills regarding the production of tobacco-based organic pesticides to understanding and having skills regarding the production of tobacco-based organic pesticides.

Alternatif Pemanfaatan Pupuk Organik Dan Pestisida Nabati Bumiku Sehat Dalam Menciptakan Perbaikan Lingkungan Berkelanjutan Dan Potensi Usaha

Berliyan Berliyan — 2024-09-25

The majority of the population in Mrayan Village work as farmers, with the main commodities being empon-empon, porang and various vegetables. However, most of the agricultural land in Mrayan Village is still managed using conventional methods, where the use of chemical fertilizers and synthetic pesticides is still very dominant. Management using conventional methods is carried out continuously which results in damage to soil fertility and pollutes the environment in Mrayan Village. In order to empower local potential and overcome environmental problems in Mrayan Village, the Muhammadiyah University of Ponorogo Community Service Team tried to initiate an organic fertilizer product made from goat manure and plant-based pesticides, called "My Healthy Earth". This program collaborates with Mrayan Trigona Park and the Forest Farmer Group as institutions that will manage the product. The research methods used are Diffusion of Science and Technology (IPTEK) and Practical Activity Training. This program not only aims to reduce negative impacts on the environment, but also to create new business opportunities that can improve the local economy. In addition, this organic fertilizer is expected to be traded not only in Mrayan Village but also outside the area.

Strategi Pengembangan UMKM Krecek Telo sebagai Upaya Peningkatan Pendapatan Masyarakat

Alwinda Sari — 2024-09-25

The majority of the population in Mrayan Village work as farmers, with the main commodities Caluk Village is a village that has many potential micro, small and medium enterprises (MSMEs) originating from agriculture or plantations, one of which is krecek telo. However, this business opportunity has not been carried out optimally by MSME actors in Caluk Village. Therefore, the community service team from the Muhammadiyah University of Ponorogo created an activity aimed at improving skills for village communities in the field of food production and MSME business management in order to increase their income. The methods used were observation, interviews, and then practice. Krecek telo entrepreneurs were given a development strategy by adding new flavor innovations to krecek telo through observation and interviews with MSMEs. Then, MSME actors in Caluk Village were directed to practice new flavor innovations. By carrying out these activities, it has a positive impact on MSME actors in Caluk Village to increase income and improve the welfare of the Caluk village community. This home industry has an important role, namely opening up employment opportunities for local people in increasing income so that they can meet their family's needs such as food, health, housing, education needs for their children and other needs.

Rebranding Produk UMKM Tas Anyam Plastik: Modernisasi Strategi Pemasaran Tas Anyam

Sela Angelita Kariz — 2024-09-25

Rebranding design in developing MSMEs in villages through the woven bag business focuses on revitalizing and modernizing products to increase competitiveness in the wider market. This initiative integrates design innovation with traditional craftsmanship in weaving, creating bag products that are not only aesthetically pleasing but also relevant to current market trends. The rebranding process involved updating the logo, packaging and marketing strategy to emphasize local values and the high quality of woven products. With this approach, rural MSMEs can capitalize on their unique culture while attracting new consumers, which in turn empowers local communities through increased income and skills development. This effort aims to create a sustainable business ecosystem, strengthen product identity, and optimize the village's economic potential.

Peningkatan Kemasan dan Pemberian Nama Produk Jamu Seduh Instan

Eka Ayu Jala Sukma — 2024-09-25

This article explores strategic efforts in packaging and naming improvements to Mr. Sarengat's instant brewed jamu products produced in Blimbing Hamlet, Ngilo-Ilo Village, Slahung Sub-district. The main focus of this research is to analyze the impact of changes in packaging design and naming strategies on market appeal and product success. Previously, Mr. Sarengat's instant brewed jamu products were packaged in simple clear plastic without labels, which limited the product's visibility and appeal in the market. The packaging improvement initiative included a more modern graphic design, the use of higher quality packaging materials, and clearer and more attractive product information. In addition, new, more creative and representative names are expected to strengthen brand identity and make it easier for consumers to recognize and select products. This article concludes that innovation in packaging and branding is a crucial step in strengthening the position of local herbal products, as well as making a positive contribution to the local village economy.

Kerajinan Tas Anyam “Rja Woven Bags”, Pengembangan Inovasi Model dan Pemanfaatan Digital Marketing sebagai Produk Unggulan Lokal dalam Peningkatan Ekonomi Kreatif

Kusuma Ayu Widyaningsih — 2024-09-25

This dedication activities explores the development of innovation in the design of the "RJA Woven Bags" woven bag and the use of digital marketing to position this product as a local flagship that is able to contribute to improving the creative economy in Pangkal Village. This research examines various aspects of design innovation applied to the "RJA Woven Bags" including the use of contemporary weaving techniques, the selection of durable materials, and the integration of design elements that are attractive to the modern market. In addition, this article explores the digital marketing strategies implemented, such as the use of social media (Instagram, TikTok, WhatsApp) and marketing via e-commerce platforms (Shopee) to increase the visibility and attractiveness of products in the global market. This research aims to show how the synergy between design innovation and digital marketing can open up new opportunities for local entrepreneurs, encourage economic growth, and strengthen village cultural identity. This article provides a comprehensive overview of the strategic steps taken and the results obtained, as well as their impact on local communities and the handicraft industry in general.

PEMASARAN DIGITAL UMKM SERTA PERANAN LEMBAGA KEUANGAN DI DESA IKER-IKER GRESIK

mochamad syafii — 2024-09-25

The purpose of this study is to find out how micro, small and medium enterprises develop after the Covid-19 pandemic and how the role that financial institutions can play to help MSMEs. Financial institutions are institutions whose task is to collect and provide funds to MSME actors to achieve mutual prosperity. This activity uses a qualitative method of literature. The literature method uses secondary data from research results, articles, and other scientific works that discuss research topics. The results of this service activity show that the growth of small and medium enterprises (MSMEs) after the pandemic requires financial support. To get easy access to financing, MSMEs must be consistent and committed to maintaining the quality of their products, be creative and innovative, use digital technology, and cooperate with various parties.