Inovasi Usaha Mikro Kecil dan Menengah (UMKM) Lokal Buket Bunga Kering (Studi Kasus UMKM di Desa Sidorejo, Kecamatan Sukorejo, Kabupaten Ponorogo)

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the most strategic sectors of the national economy and concern the lives of many people so that they become the backbone of the national economy. MSMEs are the largest group of economic actors in the economy in Indonesia and have proven to be the key to securing the national economy during the economic crisis and becoming a deciminator of economic growth after the economic crisis. In its implementation, MSMEs need various innovations in order to continue to compete with the times. The bouquet of dried flowers is one of the innovations offered by KKN 8 UMPO friends in Sidorejo village to develop dried flower decoration MSMEs developed by folia gallery. This journal article was written with the aim of knowing how far the market preys and how the relationship between sectors (actors) in managing MSMEs. In managing MSMEs, a role is needed that is not only carried out by one party but all supporting aspects involved in order to create orchestration and ensure the quality of activities, facilities, services, to create experience and value benefits of economic independence so as to provide benefits and benefits to the community to the environment.