Strategi Pengembangan UMKM Krecek Telo sebagai Upaya Peningkatan Pendapatan Masyarakat

Abstract

The majority of the population in Mrayan Village work as farmers, with the main commodities Caluk Village is a village that has many potential micro, small and medium enterprises (MSMEs) originating from agriculture or plantations, one of which is krecek telo. However, this business opportunity has not been carried out optimally by MSME actors in Caluk Village. Therefore, the community service team from the Muhammadiyah University of Ponorogo created an activity aimed at improving skills for village communities in the field of food production and MSME business management in order to increase their income. The methods used were observation, interviews, and then practice. Krecek telo entrepreneurs were given a development strategy by adding new flavor innovations to krecek telo through observation and interviews with MSMEs. Then, MSME actors in Caluk Village were directed to practice new flavor innovations. By carrying out these activities, it has a positive impact on MSME actors in Caluk Village to increase income and improve the welfare of the Caluk village community. This home industry has an important role, namely opening up employment opportunities for local people in increasing income so that they can meet their family's needs such as food, health, housing, education needs for their children and other needs.