Rebranding Produk UMKM Tas Anyam Plastik: Modernisasi Strategi Pemasaran Tas Anyam

Abstract

Rebranding design in developing MSMEs in villages through the woven bag business focuses on revitalizing and modernizing products to increase competitiveness in the wider market. This initiative integrates design innovation with traditional craftsmanship in weaving, creating bag products that are not only aesthetically pleasing but also relevant to current market trends. The rebranding process involved updating the logo, packaging and marketing strategy to emphasize local values and the high quality of woven products. With this approach, rural MSMEs can capitalize on their unique culture while attracting new consumers, which in turn empowers local communities through increased income and skills development. This effort aims to create a sustainable business ecosystem, strengthen product identity, and optimize the village's economic potential.