Kerajinan Tas Anyam “Rja Woven Bags”, Pengembangan Inovasi Model dan Pemanfaatan Digital Marketing sebagai Produk Unggulan Lokal dalam Peningkatan Ekonomi Kreatif

Abstract

This dedication activities explores the development of innovation in the design of the "RJA Woven Bags" woven bag and the use of digital marketing to position this product as a local flagship that is able to contribute to improving the creative economy in Pangkal Village. This research examines various aspects of design innovation applied to the "RJA Woven Bags" including the use of contemporary weaving techniques, the selection of durable materials, and the integration of design elements that are attractive to the modern market. In addition, this article explores the digital marketing strategies implemented, such as the use of social media (Instagram, TikTok, WhatsApp) and marketing via e-commerce platforms (Shopee) to increase the visibility and attractiveness of products in the global market. This research aims to show how the synergy between design innovation and digital marketing can open up new opportunities for local entrepreneurs, encourage economic growth, and strengthen village cultural identity. This article provides a comprehensive overview of the strategic steps taken and the results obtained, as well as their impact on local communities and the handicraft industry in general.