Analisis Strategi Pemasaran Produk Olahan Singkong Pada UMKM UD. Rindi Lanting di Desa Bekare Bungkal Ponorogo

Abstract

Technological developments and increasingly high business competition mean that Micro, Small and Medium Enterprises (MSMEs) must have good marketing strategies to remain competitive with their competitors. As business actors, entrepreneurs want to always achieve profits in every product they produce. This must be adapted to the current era which prioritizes digitalization, one of which is through marketing on social media. How product marketing can be done simply with social media but get maximum profits in each business and product and can minimize expenses in product promotion. Based on these problems, this service program aims to improve the skills and economic productivity of partners. The method used is science and technology substitution by creating 4 digital marketing media platforms, namely Blog, WhatsApp Business, Facebook and Instagram as online product marketing media. This program produces a positive impact on UD.Rindi Lanting MSMEs where the processed products produced can be reached via social media.