Pendampingan Editing Foto dan Video bagi Ibu Rumah Tangga Pelaku UMKM di Perumahan Alam Sari tabanan bali

Abstract

Online product promotion has become a new trend in the modern era. One way to combat it is by posting images or videos on social media. Well-crafted images or videos have a great potential to provide a positive impression to potential customers. However, there are a few obstacles in the way of creating visually appealing images or videos. through the video. The first one is how to implement techniques for creating sounds and resizing images or videos, such as how to edit text, how to edit music or audio, and how to adjust the exposure time of images or videos., There is also the challenge of video distribution, where video creation often requires applications with significant resource requirements. The first thing that has to be solved is the lack of information about how to take good and interesting photos and videos with a smartphone. The residents of Ibu Rumah Tangga (IRT) in Alam Saru are mostly UMKM who work in the culinary arts and who consistently have weak comprehension and weak attention spans when it comes to social media and photo/video editing. Due to this, pendampingan activities are necessary to increase the user's understanding and attention span when using a smartphone to take and edit photos and videos. This is one of the key strategies to help IRT employees at UMKM Perumahan Alam Sari make the best use of technology possible, enhancing the product's visual quality and eventually reducing manufacturing waste.