Pelatihan Digital Marketing Sebagai Strategi Peningkatan Penjualan Kain Tenun Di Sa’dan, Kabupaten Toraja Utara

Digital Marketing, Kain Tenun Songket, Sa’dan

Abstract

Digital marketing is a sales system that utilizes online media to develop business. Digital marketing is a media for promotions and transactions that are widely used today, because it can provide benefits for buyers and sellers. Digital marketing can be in the form of business applications with platforms such as Facebook, Instagram, Youtube, Whatsapp, Instagram and Tiktok. This opportunity can be used to develop a business selling woven fabrics in the village of Sa'dan. Online-based sales can break the sales chain, so that the price of an item can be purchased cheaper. In addition to the low cost of building digital marketing, a wider promotional reach is an advantage. The PKM implementation aims to provide training on digital marketing for songket woven fabric craftsmen in Burai village. The results of the pretest and posttest assessments show an increase in knowledge about digital marketing for training participants. The PKM team also guides songker woven fabric craftsmen to make Facebook and Instagram applications. This training in building digital marketing can help solve the problems of the people in Sa'dan village who are trying to preserve culture by maintaining a woven cloth business that is the pride of Toraja.