PEMASARAN DIGITAL UMKM SERTA PERANAN LEMBAGA KEUANGAN DI DESA IKER-IKER GRESIK

Abstract

The purpose of this study is to find out how micro, small and medium enterprises develop after the Covid-19 pandemic and how the role that financial institutions can play to help MSMEs. Financial institutions are institutions whose task is to collect and provide funds to MSME actors to achieve mutual prosperity. This activity uses a qualitative method of literature. The literature method uses secondary data from research results, articles, and other scientific works that discuss research topics. The results of this service activity show that the growth of small and medium enterprises (MSMEs) after the pandemic requires financial support. To get easy access to financing, MSMEs must be consistent and committed to maintaining the quality of their products, be creative and innovative, use digital technology, and cooperate with various parties.